Which of the following search engines or directories provides the directory search results for Yahoo?
|
a.
|
Windows Live
| |
b.
|
Yahoo Directory
| |
c.
|
Google
| |
d.
|
Wikipedia
| |
e.
|
DMOZ
|
_____________________________XXXXXXXXX_______________________
Which of the following statements regarding website content are correct?
|
.
|
a
|
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
|
b.
|
Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
| |
c.
|
Syndicating your content could lead to Google viewing the material as duplicate
| |
d.
|
Placeholders for pages which do not have content are never viewed as duplicate content by Google
|
______________XXXXXXXXX______
|
What is Keyword Density?
|
a.
|
The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
| |
b.
|
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
| |
c.
|
The number of times the keyword is used in the page description
| |
d.
|
The number of times the keyword is used in the page title
| |
e.
|
The number of times the keyword is used / (DIVIDED BY) the total word count on the page
|
Which of the following statements about the Google Sitemap are correct:
|
a.
|
Repeated submission of the Sitemap to Google could be penalized
| |
b.
|
It is possible to create and submit specialized Sitemaps to Google for Video and
| |
c.
|
The Sitemap acceptable to Google follows an XML format
|
___________________________XXXXXXXXXXXXX______________________
|
Are RSS/Atom feeds returned in Google’s search results?
|
a.
|
Yes
| |
b.
|
No
|
What does the term Keyword Prominence refer to?
|
a.
|
It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
| |
b.
|
It refers to the importance attached to getting the right keyword density
| |
c.
|
It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
| |
d.
|
It refers to the fact that the keywords in bold font are given priority by the search engines
_______________XXXXX_____________ |
Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
|
a.
|
The frequency with which the content of the website is updated
| |
b.
|
The number of web pages containing relevant information on the main theme of the website
| |
c.
|
The number of in-bound natural links related to the website’s theme (or keywords)
| |
d.
|
None of the above
|
__________________X_XXXXXXXXXXXXXXX________________________
|
What is Anchor Text?
|
a.
|
It is the main body of text on a particular web page
| |
b.
|
It is the text within the left or top panel of a web page
| |
c.
|
It is the visible text that is hyper linked to another page
| |
d.
|
It is the most prominent text on the page that the search engines use to assign a title to the page
|
________________________________XXXXXXXXXXXXXX_____________________
|
If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
|
a.
|
Yes
| |
b.
|
No
|
____________________XXXXXXXXXXXXXXXX______________________
|
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
|
a.
|
Trafficjacking
| |
b.
|
Visitorjacking
| |
c.
|
Viewjacking
| |
d.
|
Pagejacking
______________XXXXXXXX___________ |
Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
|
a.Yes
| ||
b.No
|
| ________________________X_XXXXXXXXXXXXXXXX------------------------ |
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
|
a.
|
Waves
| |
b.
|
Flux
| |
c.
|
Shuffling
| |
d.
|
Swaying
|
While grading your website, Google gives credit to outbound links pointing to authority websites?
|
a.
|
True
| |
b.
|
False
|
Which of the following URLs can the Google search engine spider?
|
a.
|
http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
| |
b.
|
http://www.expertrating.com/exams/seo.asp?examnum=243
| |
c.
|
http://www.expertrating.com/exams/seo.asp
| |
d.
|
http://www.expertrating.com/exams/seo.html
| |
e.
|
All of the above
|
Google displays up to _____ characters of a webpage’s Title Tag.
|
a.
|
56
| |
b.
|
60
| |
c.
|
66
| |
d.
|
80
|
What does the 302 server response code signify?
|
a.
|
It signifies conflict, too many people wanted the same file at the same time
| |
b.
|
The page has been permanently removed
| |
c.
|
The method you are using to access the file is not allowed
| |
d.
|
The page has temporarily moved
| |
e.
|
What you requested is just too big to process
|
Which of the following statements is correct with regard to the description meta tag?
|
a.
|
It should be about 50 characters in length
| |
b.
|
The description should not contain the keywords
| |
c.
|
If the meta description is not included, the search engines will use the meta keywords for information
| |
d.
|
Google uses the meta description to generate the search engine results pages
|
State whether true or false.
The Yahoo Directory listing is a free service for commercial sites. |
a.
|
True
| |
b.
|
False
|
Which of the following statements is correct with regard to the images within a webpage?
|
a.
|
Images cannot be spidered by the search engines
| |
b.
|
Important keywords related to the image should be placed in the ALT text
| |
c.
|
Images should always be kept close to the top of a webpage
| |
d.
|
Image maps should be used while including the images
|
Cloaking is a controversial SEO technique. What does it involve?
|
a.
|
Increasing the keyword density on the web pages
| |
b.
|
Offering a different set of web pages to the search engines
| |
c.
|
Hiding the keywords within the webpage
| |
d.
|
Creating multiple pages and hiding them from the website visitors
|
Which of the following facts about Alexa are correct?
|
a.
|
Alexa provides free data on relative website visitor traffic
| |
b.
|
Alexa and Quantcast provide information on visitor household incomes
| |
c.
|
Alexa is biased towards US based traffic
| |
d.
|
Quantcast only tracks people who have installed the Quantcast toolbar
|
Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
|
a.
|
The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
| |
b.
|
Only Paid text links to non profit websites should be accepted
| |
c.
|
Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
| |
d.
|
Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
|
Which of the following actions could get you banned by Google?
|
a.
|
Hiding text on the webpage
| |
b.
|
Stuffing keywords on the webpage
| |
c.
|
Linking to sites banned by Google
| |
d.
|
None of the above
|
Which of the following statements about Google’s technical and quality guidelines is true?
|
a.
|
It is advantageous if your web server supports the If-Modified-Since HTTP header
| |
b.
|
If using dynamic pages, it helps to keep the parameters short and the number of them few
| |
c.
|
Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
| |
d.
|
Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing
|
Which of the following is an ethical SEO Technique?
|
a.
|
Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
| |
b.
|
Filling your pages with keywords, whether relevant to the page content or not
| |
c.
|
Creating a page which serves a different content to the search engine bots and different to human users
| |
d.
|
None of the above
|
All major search engines are case sensitive.
|
a.
|
True
| |
b.
|
False
|
While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
|
a.
|
By letting you know the percentage of users who entered the website and then went on to visit additional pages
| |||
b.
|
By letting you know the percentage of users who entered the website and then left without viewing any other page
| |||
c.
|
By letting you know the percentage of users who decided to go back to the source from where they found your website
| |||
d.
|
By letting you know the percentage of users who left your website within 10 seconds of viewing the first page
| |||
Which of the following factors contribute towards link popularity of a website?
|
a.
|
The number of websites that link to it
| |
b.
|
The number of pages of the website indexed by Google
| |
c.
|
The number of pages in the website
| |
d.
|
The quality of websites that link to it
|
Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
|
a.
|
Barrier words
| |
b.
|
Non-indexable words
| |
c.
|
Slow words
| |
d.
|
Stop words
|
Which of the following activities could be looked down upon by Google as per their quality guidelines?
|
a.
|
Using automated website submission software
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
b.
|
Loading pages with irrelevant links
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
c.
|
Intentionally adding keywords to the TITLE tags and ALT attributes
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
d.
|
Registering misspellings of well-known websites
|
Which of the following statements about search engine optimization techniques are correct:
|
a.
|
Making a keyword bold does not influencethe way that the search engine looks at the keyword
| |
b.
|
Websites with deep linking are looked at favorably by search engines
| |
c.
|
search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
| |
d.
|
It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
|
A Hallway Page is used to:
|
a.
|
Attract visitors from the search engines straight onto the Hallway Page
| |
b.
|
Organize the Doorway Pages
| |
c.
|
Help people navigate to different Doorway Pages
| |
d.
|
Enable search engine bots to index the Doorway Pages
|
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
|
a.
|
Yahoo Search Term Suggestion Tool
| |
b.
|
Alexa
| |
c.
|
Google Traffic Estimator
| |
d.
|
Google Trends
| |
e.
|
WordTracker
|
How are site maps important for the search engine optimization process?
|
a.
|
Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
| |
b.
|
Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
| |
c.
|
Site maps help the search engine spider pick up more pages from the website
| |
d.
|
None of the above
|
Question: 39
|
State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website. |
a.
|
True
| |
b.
|
False
|
Question: 40
|
What is the function of “indexer” part of the Google search engine?
|
a.
|
It helps to retrieve web pages from the world wide web
| |
b.
|
It helps to gather information from other search engines
| |
c.
|
It helps to sort the documents that Google has retrieved
| |
d.
|
It helps to generate meaningful results based upon the user’s search term
|
Question:
|
Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
|
a.
|
The website offering products and services to the visitors country
| |
b.
|
A website that provides free content for the related keywords
| |
c.
|
Hidden keywords on the home page matching the search term
| |
d.
|
Image Alt tags on the home page matching the search term
|
Question:
|
Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
|
a.
|
It shows all the outbound links from the URL
| |
b.
|
It shows how many pages of the site Yahoo is pointing to
| |
c.
|
It shows all the pages that point to that URL
| |
d.
|
It shows URLs with broken links
|
Question:
|
Which of the following factors have an impact on the Google PageRank?
|
a.
|
The total number of inbound links to a page of a web site
| |
b.
|
The subject matter of the site providing the inbound link to a page of a web site
| |
c.
|
The text used to describe the inbound link to a page of a web site
| |
d.
|
The number of outbound links on the page that contains the inbound link to a page of a web site
|
Question:
|
What is the term for Optimization strategies that are in an unknown area of reputability/validity?
|
a.
|
Red hat techniques
| |
b.
|
Silver hat techniques
| |
c.
|
Grey hat techniques
| |
d.
|
Shady hat techniques
|
Question:
|
Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
|
a.
|
Because they will not lead to fresh traffic
| |
b.
|
Because you could get penalized by search engines for using duplicate content
| |
c.
|
Because you will not get the benefits of proper keyword targeting
| |
d.
|
Because people could turn up claiming copy right infringement
|
Question:
|
The following robots meta tag directs the search engine bots:
|
a.
|
Not to index the homepage and not to follow the links in the page
| |
b.
|
Not to index the page and not to follow the links in the page
| |
c.
|
To index the page and not to follow the links in the page
| |
d.
|
Not to index the page but to follow the links in the page
|
Question:
|
_________________ use both crawlers and directories to generate relevant results.
|
a.
|
Crawler-based Search Engines
| |
b.
|
Human-Powered Directories
| |
c.
|
Hybrid Search Engines
| |
d.
|
Question:
|
Which of the following statements is correct with regard to natural links?
|
a.
|
They are two way links (reciprocal links)
| |
b.
|
They are from authority websites
| |
c.
|
They are voluntary in nature
| |
d.
|
They are from .edu or .gov extension websites
|
Question:
|
What will happen if you type the words ‘Certification -Networking’ in the Google search box?
|
a.
|
Google will find the web pages about Certification and also containing the word “Networking”
| |
b.
|
Google will find all the web pages containing the words “Certification” and “Networking”
| |
c.
|
Google will find all the web pages in which the words “Certification” and “Networking” appear together
| |
d.
|
Google will find the web pages about Certification that do not contain the word Networking
|
Question:
|
If you enter ‘Help site:www.microsoft.com’ in the Google search box, what will Google search for?
|
a.
|
It will open up the Google help pages applicable to www.expertrating.com
| |
b.
|
It will find pages about help within www.expertrating.com
| |
c.
|
It will only find page titles about help within www.expertrating.com
| |
d.
|
It will direct you to the request page for re-indexing of www.expertrating.com
|
Question:
|
Which of the following statements about FFA pages are true?
|
a.
|
They are greatly beneficial to SEO
| |
b.
|
They are also called link farms
| |
c.
|
They are paid listings
| |
d.
|
They contain numerous inbound links
|
Question:
|
What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
|
a.
|
Spreading
| |
b.
|
Dilating
| |
c.
|
RSD (real time synonym detection)
| |
d.
|
Stemming
| |
e.
|
Branching
|
If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
|
a.
|
20% of the webpages of the website have been indexed by the search engine
| |
b.
|
Only 20% of the pages of the website will be indexed by the search engine
| |
c.
|
20% of the websites pages will never be indexed
| |
d.
|
The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
|
Question: 54
|
What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
|
a.
|
There are more long tail searches than shorter keyword queries
| |
b.
|
Search engines often pass on long tail searches to lesser known and new websites
| |
c.
|
Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
| |
d.
|
There are fewer websites that have targeted such keywords
|
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